Without being able to target ads at a relevant audience, not only would you see a random ad from any advertiser (i.e. Even sites like MR don't create this content out of the goodness of their heart, they do it to make money and it costs money for them to produce the quality content. Part of what the ad industry has not done a good job educating the public on is that these ads are what fund the internet as we know it, and pay the bills for the content that we are consuming for free. Even if you're fully logged out, this is an example of the information that your browser provides to inform which ads appear on the web pages you visit: So I'm not sure why there is internet outrage about this "new information", because this is how every internet ad works. Quitting Facebook and deleting the app entirely is the only way to make sure the site isn't tracking you, and even then, Facebook has " shadow profiles" with data on people who don't even use the social network.Īrticle Link: Facebook Uses IP Address and Other Info to Deliver Location-Based Ads Even When Location Options are Disabled If you use Facebook, there is no way to prevent Facebook from tracking location, except perhaps by enabling a VPN at all times.
"We use city and zip level location which we collect from IP addresses and other information such as check-ins and current city from your profile to ensure we are providing people with a good service-from ensuring that they see Facebook in the right language to making sure that they are shown nearby events and ads for businesses that are local to them." "There is no way for people to opt out of using location for ads entirely," a Facebook spokesperson told Gizmodo.
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In statements provided to Gizmodo, Facebook confirmed that it's using IP information for location tracking purposes and that there's no way for users to turn off location tracking entirely. Facebook should be providing "meaningful" tools over the location information that it's collecting, rather than options to disable location services that don't actually mean anything because location data is still being collected over IP address. As Korolova points out, Facebook does not explain that turning off all location services will not stop Facebook from "going to great lengths to obtain and use location data for advertising."įacebook does not make it a secret that it is using IP addresses and other information for ad targeting, but most people are likely not aware that their locations are still being tracked in this way even after disabling location tracking settings.įacebook, Korolova argues, should do better, because the locations that a person visits and lives in can reveal a lot about them, and that's info that any Facebook advertiser can take advantage of through ads.
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Click to expand.As it turns out, and as Facebook explains on its ads page, it is collecting location data based on "where you connect to the Internet" and "where you use your phone," aka your IP address, Wi-Fi, and Bluetooth data.